Book Review: Consumed

Consumed – How Markets Corrupt Children, Infantilize Adults and Swallow Citizens Whole, Benjamin R. Barber, W.W. Norton, 2007, 406 pg Benjamin Barber’s sortie against consumerism is sure to reverberate from the glass tower offices of big box USA to the Read More …

Book Review: Predictably Irrational

Predictably Irrational: The Hidden Forces That Shape Our Decisions  Revised and Expanded Edition, Dan Ariely, Harper Collins 2009, 322 pages In short, this book was an enjoyable read. It offers a stinging retort to the bedrock wisdom that underlies markets and Read More …

Book Review: Buyology

Buyology: Truth and Lies About Why We Buy and the New Science of Desire Martin Lindstrom,Broadway Books 2010, 255 pgs This book has a lot of hype, no surprise because the author is a brand expert in the marketing industry. Read More …